Complex vs. Simple

Steve Jobs had a mantra that defined Apples recent blockbuster products…keep it simple. Jeff Bezos, founder and CEO, of Amazon follows the same ideology.  Their companies easily lead their industries and are very profitable as well. So, why do other businesses, and individuals, work so hard to make their business so complicated … and therefore usually unprofitable? This “complex and unprofitable” vs. “simple and profitable” was on full display during our family vacation this fall.  Upon … [Read more...]